Illegal streaming is an ever-present issue to build into these numbers. If there is too much football on TV, this may be reflected in the viewing figures. Norfolk was second and Cincinnati was third. The Comcast-owned broadcaster averaged a total audience delivery (TAD) of 507,000 viewers per TV match window across its NBC, USA Network, CNBC and NBCSN channels. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. offers FT membership to read for free. Since then, things have been ramped up several notches. There is much at stake here for the powers that be in China and, as with so much else in the country, football is inherently tied up with, and subject to, the guiding hand of the state. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. You only have access to basic statistics. Pub figures are currently marginal for obvious reasons. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. Last updated on 17 September 202017 September 2020.From the section Premier League. Some of the viewing figures for the lower-tier Premier League games were quite low. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City Opinions are divided but mostly settle around the well, its better than nothing stance. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. READ MORE: Murder, Corruption and The Demise Of A Chinese Football Giant. statistic alerts) please log in with your personal account. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. If you do doubt this, just watch a clip from any old game. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. Manchester City v Liverpool Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. The estimated figures were normally much higher than the actual numbers of spectators in the game. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. The ideal entry-level account for individual users. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. Just not 14 million people. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. Man United-mania set to blitz China again For a full comparison of Standard and Premium Digital, click here. They will continue to drive up transfer fees and wages, squeezing the football economy further. Repucom, Premier League Fan Survey 2011/12. Football TV without crowds is it any good? Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. Sky reportedly paid 4.2bn to gain "We have many pay TV partners in Asia and we have a responsibility to maximise revenue for our clubs so that we can continue to attract the best players in the world," the league's commercial chief Richard Masters said at the Chinese Football Industry Development Forum. Why wouldnt they be? That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. Currently, you are using a shared account. But why has Asia become such a hot bed for Premier League fervour? Charlton: China's World Cup misery saddens me Create your account and get enhanced access to all the latest stories. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. Indeed Sky hand in hand with the Premier League have conducted a 28-year propaganda campaign to convince us that it is very big and very popular. Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. These look a bit higher than might normally be expected. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph]. Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. This story originally appeared on VICE Sports UK. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. This is high by their normal standards and worth shouting about in itself, especially as the low end of the viewing figures bracket for this game was still around two million. External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. Please create an employee account to be able to mark statistics as favorites. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time.
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